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University of Toronto's Independent Weekly
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Thursday, 04 March 2010 18:00

It's getting hot in here, so take off all your Freedom clothes

Written by Sarah D'Angelo
It's getting hot in here, so take off all your Freedom clothes Miki Sato

Today I was rummaging through a heap of papers on my floor in a flurry of lateness when I found a subway token. Clouds parted, the sun came out and my faith in the day was revitalized. This is precisely the same type of refreshment that gusts through the doors of Freedom Clothing Collective at 939 Bloor Street West.

In 2004, Freedom Clothing boldly went where no independent fashion collective had gone before and set up shop on Bloor just east of Dovercourt.

Originally the store started with intentions of only operating for one summer under a government-subsidized business start-up program but has since then paved way for other emerging gems in the neighborhood like Saving Gigi Café and Holy Oak.

What I find most impressive about the store's journey to success is the amount of professionalism that the volunteer management has maintained. Every refurbished vintage, every found plaid button-up or silk-screened purse is a quality designed piece. The vast collection of clothing lines includes designers from all across Montreal, Vancouver and Toronto, aiming to sustain local community and Canadian quality.

Among my favorite design lines are adorable silk screens and jewelry by My Missing Pet (Ewa Konart) and Poppyseed, a series of remodeled and individually named furniture.

The lovely thing about Freedom's community-based approach is the versatility it allows the space to have. Bringing in local designers and artists also means that there are guaranteed events that range from print making workshops to art openings and music launches. As I flip through a binder of Jack Dylan posters sitting on top a beautiful burgundy dresser I am in a state of sensory overload. There is not an inch of this impeccably merchandised space that is not bursting with new talent and vigor.

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